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Version 1.0 – [12.02.2026]

simpliSELF B.V. is the data controller responsible for the processing of your personal data as described in this Privacy Policy.

1. Company Information

simpliSELF B.V.
Registered in the Netherlands
KVK number: 99559994
VAT number: NL869039763b01
Registered address: Saturnusstraat 95, 2516AG, Den Haag
Customer support: office@simpliself.com

2. What Personal Data We Collect

We collect personal data when you:

  • Visit our website

  • Create an account

  • Place an order

  • Subscribe to recurring deliveries

  • Contact customer service

  • Participate in promotions

  • Complete performance quizzes

  • Interact with marketing communications

Categories of data:

A. Identification Data

  • First and last name

  • Email address

  • Phone number

  • Billing and shipping address

B. Order & Subscription Data

  • Products purchased

  • Subscription frequency

  • Payment history

  • Delivery history

  • Cancellation history

C. Payment Data

Processed securely via third-party payment providers (Stripe, etc.).
We do not store full payment card details.

D. Account Data

  • Username

  • Password (hashed)

  • Preferences

E. Performance & Lifestyle Data (if quiz used)

  • Training frequency

  • Goals

  • Supplement preferences

This data may qualify as health-related lifestyle data, but not medical data.

F. Technical Data

  • IP address

  • Browser type

  • Device information

  • Cookie identifiers

3. Legal Basis for Processing (Article 6 GDPR)

We process your data based on:

3.1 Contractual Necessity (Art. 6(1)(b))

To:

  • Process orders

  • Deliver products

  • Manage subscriptions

  • Handle returns

  • Provide customer support

3.2 Legal Obligation (Art. 6(1)(c))

To:

  • Maintain financial records

  • Comply with tax laws

  • Comply with food safety traceability rules

3.3 Legitimate Interest (Art. 6(1)(f))

To:

  • Prevent fraud

  • Improve website functionality

  • Conduct basic analytics

  • Defend legal claims

3.4 Consent (Art. 6(1)(a))

To:

  • Send marketing emails

  • Place non-essential cookies

  • Conduct profiling for personalised recommendations

You may withdraw consent at any time.

4. Subscription & Profiling

If you subscribe to simpliSELF:

  • We process recurring billing data.

  • We may analyse purchase behaviour to suggest upgrades (Core → Perform → Elite).

This constitutes automated decision-making, but not solely automated decisions with legal effect under Article 22 GDPR.

You may object to profiling at any time.

5. Data Retention

We retain personal data only as long as necessary:

  • Account data: until account deletion

  • Order data: 7 years (Dutch tax law requirement)

  • Marketing data: until withdrawal of consent

  • Analytics data: 26 months (or as configured)

6. Sharing of Personal Data

We share data only when necessary with:

  • Payment providers

  • Shipping partners

  • IT hosting providers

  • Email marketing providers

  • Analytics platforms

All processors operate under Data Processing Agreements (Art. 28 GDPR).

7. International Transfers

If personal data is transferred outside the EU/EEA:

  • We rely on Standard Contractual Clauses (SCCs)

  • Or adequacy decisions by the European Commission

8. Your Rights

You have the right to:

  • Access your data

  • Rectify inaccurate data

  • Erase data (“right to be forgotten”)

  • Restrict processing

  • Data portability

  • Object to processing

  • Withdraw consent

  • Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

Contact: office@simpliself.com

9. Cookies

We use cookies and similar technologies.

Cookies are categorised as:

  • Necessary cookies

  • Analytical cookies

  • Marketing cookies

Non-essential cookies are placed only after consent.

For full details, see our Cookie Policy.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

11. Children

Our products are not intended for individuals under 18 years of age.

We do not knowingly collect personal data from minors.

12. Changes to This Policy

We may update this Privacy Policy.
The most recent version is always available on our website.